The Voice Behind the Brand: Episode 1 – Celebration Creations
Launching a business often starts with a simple moment — a favor for a friend, a creative spark, or a passion that refuses to stay small. In the very first episode of The Voice Behind the Brand, CM Marketing Services sat down with Debra and Randi, the co-owners of Celebration Creations, a Westchester County–based event décor business built on creativity, community, and genuine joy.
🎙️ Featured Episode 1
Connect with Celebration Creations:
You can also follow them on Instagram and Facebook for more inspiration.
Meet the Founders
Debra and Randi are lifelong Westchester County locals, currently based in Mohegan Lake, NY. As co-owners of Celebration Creations, they specialize in transforming events into memorable experiences through custom décor — particularly balloon installations that bring celebrations to life.
Their story is one many entrepreneurs can relate to: organic, unexpected, and rooted in passion.
How Celebration Creations Began
The business was born during a family milestone — a bridal shower for Debra’s cousin. While helping plan the event, Debra reached out to friends asking a simple question:
Does anyone know how to make a balloon arch?
Randi stepped in, offering to help. Together, they created the balloon display — and when they stepped back to look at their work, they realized something important.
“This looks pretty good.”
That moment sparked what would soon become Celebration Creations. From there, they continued helping with family events, learning new techniques, improving their craft, and discovering that what started as a favor had real potential.
View more local business stories in our Voice Behind the Brand series.
When a Hobby Becomes a Business
Like many creative entrepreneurs, Debra and Randi initially offered their services at major discounts. The goal wasn’t profit — it was learning.
What made the difference was the reaction.
Family members, guests, and early clients were consistently impressed. Seeing people’s excitement and hearing their feedback confirmed what the founders were beginning to feel:
This isn’t just a hobby anymore — this could be a real business.
That validation gave them the confidence to keep going, refine their offerings, and officially step into entrepreneurship.
Advice for Aspiring Event & Creative Entrepreneurs
When asked what advice they would give to others entering the event or creative space, Debra and Randi were refreshingly honest.
Their biggest takeaways:
Embrace trial and error — failure is part of the process
Stay inspired — Pinterest and TikTok are daily tools
Learn constantly — every tip, trick, and idea matters
Find what works for you — not every strategy fits every business
They emphasized that there is no blueprint for success — growth comes from experimenting, learning, and improving over time.
What Celebration Creations Stands For
At its core, Celebration Creations is about more than décor.
When people hear the name Celebration Creations, Debra and Randi want it to represent:
Pride in their work
Happiness for their clients
Hard work behind every event
Their inspiration comes from seeing people walk into a space and light up — the smiles, excitement, and emotional reactions that make all the effort worthwhile.
“Just seeing people smile and feel excited is really rewarding for us. It drives us to keep going.”
Check out their Instagram for more examples of their work.
Where to Find Celebration Creations
Celebration Creations connects with clients through:
Instagram (primary platform)
Facebook
Email
Much of their growth has come through word of mouth, especially within communities like Tarrytown and Ossining, where their families and networks are deeply rooted.
“Love what you see? Book your next event with Celebration Creations
Why The Voice Behind the Brand Exists
This series was created to spotlight local business owners and remind entrepreneurs that they’re not alone.
Starting a business can feel isolating, but community matters. The Voice Behind the Brand exists to encourage, connect, and uplift business owners by sharing their stories — the nerves, the growth, and the passion behind the brand.
Debra and Randi perfectly embody what this series is all about.
Final Thoughts
Celebration Creations is proof that meaningful businesses often begin in the most unexpected ways — with creativity, courage, and a willingness to try.
As the first guests of The Voice Behind the Brand, Debra and Randi set the tone: authentic, inspiring, and deeply rooted in community.
If you’re planning an event or looking for décor that brings genuine joy to the room, Celebration Creations is a name worth remembering.
Interested in being featured on The Voice Behind the Brand? Connect with CM Marketing Services here to share your story and spotlight your business.
