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Our Services

  • CM Marketing Services helps Westchester County small businesses maintain an active, engaging, and results-driven social media presence. Our social media management goes beyond posting — we handle everything from strategy to execution, ensuring your brand stays top-of-mind with your local audience.

    We focus on building authentic connections, growing followers, and converting engagement into leads, all while maintaining a consistent brand voice across Instagram, Facebook, LinkedIn, and TikTok.

    What’s Included:

    • Social media account setup and optimization for local visibility

    • Branded content creation including graphics, captions, and short videos

    • Monthly content calendar and posting schedule tailored to your business goals

    • Community management, including responding to comments and direct messages

    • Monthly performance and growth reports with actionable insights

  • CM Marketing Services helps Westchester County small businesses create and execute strategic social media marketing campaigns that grow brand awareness, attract ideal customers, and drive measurable results. Our consult-led approach ensures every post, story, and campaign is aligned with your business goals and resonates with your local audience.

    We don’t just post content — we craft a platform-specific strategy designed to increase engagement, reach, and conversions while building a recognizable brand voice across Instagram, Facebook, LinkedIn, and TikTok.

    What’s Included:

    • Platform-specific social media strategy development tailored to local audiences

    • Content planning aligned with business goals and seasonal trends

    • Branded graphics, captions, and short-form videos optimized for engagement

    • Hashtag and audience targeting optimization for Westchester County

    • Community engagement monitoring and response support

    • Monthly performance reports with actionable insights and growth recommendations

  • CM Marketing Services develops and manages high-performing paid ad campaigns for Westchester County businesses on Facebook, Instagram, LinkedIn, and Google. Our goal is to attract qualified leads, increase website traffic, and drive measurable conversions using data-driven strategies tailored to your local audience.

    What’s Included:

    • Campaign setup and strategic planning

    • Ad copywriting, creative design, and testing

    • Advanced audience targeting and retargeting

    • Continuous performance monitoring and optimization

    • Monthly analytics report with insights and recommendations

  • CM Marketing Services helps Westchester County businesses nurture leads, increase engagement, and drive repeat business with targeted email campaigns. From newsletters to automated workflows, each message aligns with your brand voice and supports your local marketing goals.

    What’s Included:

    • Custom email newsletter design and automation setup

    • Audience segmentation and list management

    • Automated drip campaigns and customer journey workflows

    • A/B testing for subject lines, content, and send times

    • Monthly performance reports with open rates, click-throughs, and conversions

  • CM Marketing Services helps local Westchester County businesses rank higher on search engines, improve website performance, and convert visitors into customers. Our SEO and website support services ensure your website is a lead-generating asset that drives measurable growth.

    What’s Included:

    • Comprehensive website audit and on-page SEO optimization

    • Keyword research and optional blog content strategy

    • Landing page creation and conversion-focused enhancements

    • Technical SEO support and site performance monitoring

    • Monthly reporting on traffic, rankings, and engagement metrics

  • CM Marketing Services provides analytics and reporting solutions for Westchester County businesses, helping you understand performance, identify opportunities, and make informed marketing decisions. Our services turn data into actionable insights that support smarter campaigns and long-term growth.

    What’s Included:

    • Custom KPI tracking and dashboard setup

    • Monthly or biweekly performance reports

    • Clear, data-driven insights and strategic recommendations

    • Ongoing strategy adjustments based on results and goals

Social Media Management Packages

  • Designed For:
    New or small Westchester County businesses just getting started on social media who need a consistent presence without full-scale management.

    Tier Recommendation:
    Basic — Entry-level support to establish visibility and credibility.

    Key Features:

    Basic website audit, on-page SEO, keyword research, monthly traffic report

    Optional Add-Ons:

    • Additional monthly posts

    • Instagram or Facebook profile optimization for local SEO

    • Short-form video add-on (Reels/TikTok)

    • Monthly strategy call

  • Designed For:
    Growing local businesses in Westchester County that want hands-on content creation, engagement, and measurable growth.

    Tier Recommendation:
    Intermediate — Most popular tier for consistent brand building and engagement.

    Key Features:

    Full website audit, technical SEO fixes, landing pages, conversion enhancements, keyword research + optional blog strategy, monthly ranking & traffic report

    Optional Add-Ons:

    • Paid social ad management

    • Local influencer or collaboration strategy

    • Advanced hashtag & geo-targeting

    • Content repurposing for email or website

  • Designed For:
    Established businesses ready to turn social media into a lead-generation channel.

    Tier Recommendation:
    Advanced — Strategy-driven, conversion-focused social media management.

    Key Features:

    Everything in Intermediate + local SEO for Westchester County, competitor analysis, ongoing SEO strategy adjustments, content creation & optimization, advanced reporting

    Optional Add-Ons:

    • Full paid advertising integration

    • Advanced analytics dashboard

    • Email marketing & CRM integration

    • Monthly content shoots or creative planning sessions

  • Designed For:
    Multi-location businesses, service-based brands, or companies with unique goals.

    Tier Recommendation:
    Custom — Fully tailored strategy and execution.

    Key Features:

    Fully tailored SEO & website strategy, multi-location SEO, custom dashboards, full reporting & optimization.

    Optional Add-Ons:

    • Multi-platform campaign management

    • Cross-channel funnel strategy

    • Custom KPI dashboards

    • Dedicated account manager

Social Media Management

Social Media Marketing Packages

  • Basic — Brand Visibility Starter

    Designed For:
    Westchester County small businesses that want to build brand awareness and establish a consistent social media presence.

    What’s Included:

    • Social media strategy aligned with business goals

    • Platform selection guidance (Instagram, Facebook, or LinkedIn)

    • Branded caption writing with clear calls-to-action

    • Hashtag and audience optimization

    • Content guidance for visibility and reach

    • Monthly performance snapshot report

    Best Outcome:
    Build consistency, improve visibility, and start attracting the right local audience.

    Optional Add-Ons:

    • Paid social campaign management

    • Short-form video strategy (Reels & TikTok)

    • Influencer or collaboration planning

    • Social media audits

    • Community engagement support

  • Intermediate — Engagement & Growth

    Designed For:
    Growing businesses ready to increase engagement, grow followers, and drive traffic from social media.

    What’s Included:

    • Everything in Basic, plus:

    • Platform-specific content strategy

    • Engagement-focused content recommendations

    • Campaign planning for promotions or launches

    • Audience targeting and boosting support

    • Engagement monitoring guidance

    • Monthly performance report with insights

    Best Outcome:
    Turn engagement into traffic and build stronger connections with your local audience.

    Optional Add-Ons:

    • Paid social campaign management

    • Short-form video strategy (Reels & TikTok)

    • Influencer or collaboration planning

    • Social media audits

    • Community engagement support

  • Advanced — Lead-Driven Social Strategy

    Designed For:
    Established Westchester County businesses using social media to support lead generation and conversions.

    What’s Included:

    • Everything in Intermediate, plus:

    • Lead-focused campaign strategy

    • Funnel-aligned content planning

    • Retargeting and warm audience strategy

    • Conversion-driven calls-to-action

    • Cross-channel alignment (website, email, ads)

    • Advanced analytics and optimization insights

    Best Outcome:
    Use social media as a measurable growth channel that supports leads and revenue.

    Optional Add-Ons:

    • Paid social campaign management

    • Short-form video strategy (Reels & TikTok)

    • Influencer or collaboration planning

    • Social media audits

    • Community engagement support

  • Custom — Strategic Social Partnership

    Designed For:
    Brands needing a fully customized social media marketing strategy across multiple platforms.

    What’s Included:

    • Fully customized social strategy roadmap

    • Multi-platform campaign development

    • Custom KPI tracking and dashboards

    • Ongoing strategy optimization

    • Priority strategic support

    • Integrated marketing alignment

    Best Outcome:
    A scalable, data-driven social media strategy tailored to your business goals and market.

    Optional Add-Ons:

    • Paid social campaign management

    • Short-form video strategy (Reels & TikTok)

    • Influencer or collaboration planning

    • Social media audits

    • Community engagement support

Social Media Marketing

SEO & Website Support Packages

  • Designed for: Businesses starting to improve online visibility
    Includes:

    • Basic website audit

    • On-page SEO optimization

    • Keyword research

    • Monthly traffic report

  • Designed for: Businesses ready to rank higher and convert visitors
    Includes:

    • Full website audit & on-page SEO

    • Technical SEO fixes & site performance improvements

    • Landing page creation & conversion-focused enhancements

    • Keyword research + optional blog strategy

    • Monthly ranking & traffic report

  • Designed for: Businesses seeking aggressive growth & local dominance
    Includes:

    • Everything in Intermediate Package

    • Local SEO optimization for Westchester County

    • Competitor analysis & ongoing SEO strategy adjustments

    • Content creation & optimization (blogs, landing pages)

    • Analytics tracking and advanced reporting

  • Designed for: Businesses with complex sites or multiple locations
    Includes:

    • Fully tailored SEO & website strategy

    • Multi-location or multi-platform SEO

    • Custom analytics dashboards

    • Full reporting & performance optimization

SEO & Website Support

Email Marketing & Automation Packages

  • Designed for: Businesses building their email list

    Tier Recommendation: Basic
    Includes:

    • Newsletter setup & template design

    • Basic list segmentation

    • Monthly performance overview

    Optional Add-Ons:

    • Welcome email sequences

    • List cleanup & segmentation

    • Monthly newsletter copywriting

  • Designed for: Businesses ready for automation and nurturing

    Tier Recommendation: Intermediate
    Includes:

    • Custom newsletter design & automation setup

    • Audience segmentation & list management

    • Automated drip campaigns & workflows

    • A/B testing for subject lines & content

    • Monthly performance report

    Optional Add-Ons:

    • Lead magnet funnel setup

    • Email + social campaign integration

    • Advanced A/B testing

  • Designed for: Businesses seeking highly optimized automated campaigns

    Tier Recommendation: Advanced
    Includes:

    • Everything in Intermediate Package

    • Multi-step automated customer journeys

    • Integration with social and paid campaigns

    • Advanced analytics & conversion tracking

    • Ongoing optimization for engagement & revenue

    Optional Add-Ons:

    • CRM integration

    • Behavior-based automation

    • Revenue attribution tracking

  • Designed for: Businesses with unique workflows or multi-channel integration

    Tier Recommendation: Basic
    Includes:

    • Fully tailored email & automation strategy

    • Advanced segmentation & personalized workflows

    • Conversion-focused email series

    • Custom reporting & analytics

    • Ongoing strategy & optimization

    Optional Add-Ons:

    • Google Business Profile optimization

    • Local citation setup

    • Landing page creation

Email Marketing & Automation

Paid Advertising & Campaign Management Packages

  • Designed for: Businesses starting with social or search ads
    Includes:

    • Single platform setup (Facebook, Instagram, or Google)

    • Basic audience targeting & ad creation

    • Performance monitoring

  • Designed for: Businesses ready for consistent lead generation
    Includes:

    • Multi-platform ad campaigns (Facebook, Instagram, Google)

    • Advanced audience targeting & retargeting

    • Ad copy & creative testing

    • Monthly performance reporting & optimization

  • Designed for: Businesses seeking maximized ROI & data-driven campaigns
    Includes:

    • Everything in Intermediate Package

    • Campaign strategy & full-funnel targeting

    • Continuous optimization & A/B testing

    • Integration with email & social campaigns

    • Detailed analytics & insights

  • Designed for: Businesses with complex or multi-channel campaigns
    Includes:

    • Tailored strategy across all platforms

    • Custom audience creation & advanced retargeting

    • Creative production & testing

    • Continuous optimization & strategic adjustments

    • Full analytics & KPI dashboard

Paid Advertising & Campaign Management

Marketing Analytics, Reporting & Strategy Development Packages

  • Basic — Performance Clarity Starter

    Designed For:
    Westchester County small businesses that want clear visibility into marketing performance without complexity.

    What’s Included:

    • KPI selection aligned with business goals

    • Basic performance tracking setup

    • Monthly high-level performance report

    • Clear summary of what’s working and what needs improvement

    • Action-focused recommendations

    Best Outcome:
    Understand performance, eliminate guesswork, and make informed marketing decisions.

    Optional Add-Ons:

    • Conversion rate optimization insights

    • Advanced attribution modeling

    • CRM and platform integrations

    • Executive-level reporting

    • Paid advertising performance analysis

  • Intermediate — Insight & Optimization

    Designed For:
    Growing businesses that need deeper insights to optimize campaigns and improve ROI.

    What’s Included:

    • Everything in Basic, plus:

    • Custom KPI tracking and dashboard setup

    • Cross-channel performance analysis (social, website, ads, email)

    • Monthly or biweekly performance reports

    • Data-driven insights and optimization recommendations

    • Strategy adjustments based on results

    Best Outcome:
    Improve performance across channels and maximize return on marketing investment.

    Optional Add-Ons:

    • Conversion rate optimization insights

    • Advanced attribution modeling

    • CRM and platform integrations

    • Executive-level reporting

    • Paid advertising performance analysis

  • Advanced — Data-Driven Growth Strategy

    Designed For:
    Established Westchester County businesses focused on scaling with advanced analytics and strategic planning.

    What’s Included:

    • Everything in Intermediate, plus:

    • Advanced dashboard and reporting customization

    • Funnel and conversion performance analysis

    • Attribution insights across channels

    • Ongoing strategic planning and optimization

    • Quarterly strategy reviews and growth forecasting

    Best Outcome:
    Turn data into a strategic advantage that drives consistent, scalable growth.

    Optional Add-Ons:

    • Conversion rate optimization insights

    • Advanced attribution modeling

    • CRM and platform integrations

    • Executive-level reporting

    • Paid advertising performance analysis

  • Custom — Strategic Analytics Partnership

    Designed For:
    Businesses needing fully customized analytics, reporting, and long-term strategy development.

    What’s Included:

    • Fully customized analytics framework

    • Custom dashboards and KPI structures

    • Ongoing strategy development and execution support

    • Integrated reporting across all marketing channels

    • Priority strategic consulting

    Best Outcome:
    A centralized, data-driven marketing system built to support long-term business growth.

    Optional Add-Ons:

    • Conversion rate optimization insights

    • Advanced attribution modeling

    • CRM and platform integrations

    • Executive-level reporting

    • Paid advertising performance analysis

Analytics, Reporting & Strategy
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