Portfolio Case Study: Heat Check AAU Basketball Program
Marketing Director: Heat Check AAU Basketball
Industry: Youth Sports / Athletics
Period: May 2025 – Present
Overview:
CM Marketing partnered with Heat Check AAU Basketball Program to create a digital presence, gain engagement, and unify their brand identity across all social platforms. Through strategic content planning, analytics tracking, and community engagement, CM Marketing has significantly boosted Heat Check’s visibility and interaction in just a few months.
Services Provided:
Social media management (Instagram & Facebook)
Branded content creation (graphics, reels, stories, and captions)
Monthly content calendar and posting schedule
Community engagement and comment management
Website design and development (launching soon)
Impact & Results (Sept–Nov 2025)
📈 Instagram Insights
Explosive Growth in Visibility
Generated over 72,000 total content views between October 9th and November 7th — a major increase from previous months.Expanding Audience Reach
Reached 40,036 accounts, up from 28,415 in October, showing continued audience growth.Consistent Content Output
Published 107 total pieces of content (reels, posts, and stories) between Oct 9th –Nov 7th to maintain steady visibility.High Engagement from New Audiences
Achieved 908 total interactions, with 63.3% coming from non-followers, proving CM Marketing’s strategy attracts new audiences.Video Performance
One standout reel reached 5.4K views, highlighting the success of CM Marketing’s visual storytelling and audience targeting.
📊 Facebook Insights (Aug 11–Nov 8, 2025)
Engagement Growth – Reached 365 total engagements, a 100% increase from the previous 90 days.
Interactive Content – Shared a mix of reels, posts, and stories that received 32 direct interactions, including likes, comments, and shares.
Community Building – Increased activity from parents, players, and local basketball fans through team highlights, event recaps, and motivational content.
Cross-Platform Synergy – Integrated Facebook and Instagram strategies to ensure cohesive messaging and broader visibility.
Steady Growth Momentum – Improved engagement rate and post consistency, establishing a strong foundation for continued page growth.
Through consistent posting, analytics-driven strategy, and creative storytelling, CM Marketing has grown Heat Check AAU’s visibility across Instagram and Facebook — driving over 72K views, doubling engagement, and establishing a strong online community in just two months.